With the complete hardware, services, and pricing unveiled for theXbox One at E3, we now have the totality of Microsoft’s “next-generation” consumer-oriented lineup: Windows 8 on the desktop, laptop, and tablet, Windows Phone 8 on the smartphone, and Xbox One in the living room. On paper, this trifecta, seamlessly connected via Microsoft Account, SkyDrive, and Xbox Live, is almost perfect. In reality, though, this couldn’t be further from the truth. Where did it all go wrong for Microsoft?
From an objective standpoint, all of Microsoft’s new-for-2013 offerings — Windows 8, Windows Phone 8, and the Xbox One — are perfect. Windows 8 capitalizes on the slow death of the desktop and the rush towards mobile; Xbox One is a powerful and feature-rich games console that could dominate the living room; and Windows Phone 8 is a sharp and savvy smartphone OS that ties everything together, while on the move or as a second screen. As a tech writer and a self-confessed life-long Microsoft fan, I have never been more excited about Microsoft’s future than over the last two years of covering Windows 8, Windows Phone 8, and the “Xbox 720“.
From a subjective standpoint, though, each of Microsoft’s new offerings is intrinsically flawed and bogged down by crippling policy decisions no doubt handed down from Microsoft’s besuited higher echelons. Windows 8 and 8.1, despite “responding to customer feedback,” still forces users to use the Metro interface, even when a touchscreen isn’t present. Windows Phone 8 is one of Microsoft’s most polished products, but a smartphone OS is only as strong as its app ecosystem, and due to its minuscule market share WP8 still lacks the ecosystem to pull consumers away from iOS and Android — an unfortunate Catch-22 if I ever saw one. The Xbox One, depending on your point of view, is either an awesome all-in-one living room box that plays games, or an awful DRM-restricted games machine that acts as an HDMI passthrough for your cable box — the very same thing that the tried-and-failed Google TV attempted to do.
How did Microsoft manage to take three exciting, technologically advanced products and turn them into mediocre, humdrum devices that have had all of the fun and adventure sucked out of them?
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