Saturday, June 15, 2013

Too many stars in the 'S4' galaxy dull Samsung's brand


Would it have been too hard to just call this the Samsung Galaxy Camera 2?
(Credit: Samsung)
In just two short months we've seen the debut of five Samsung Galaxy S4 phones: theSamsung Galaxy S4, the Galaxy S4 Active, the Galaxy S4 Google Edition, the Galaxy S4 Mini, and the Galaxy S4 Zoom. There are already rumors of a sixth, the 6.3-inch Galaxy S4 Mega.
Making matters more confusing is that the phone specs vary, and some Galaxy S4 phones may offer an experience that's quite different from the original top-rated S4's. From my perspective, Samsung is simply muddying its S4 brand name with too many Galaxy S4s.
When I think of a Samsung Galaxy S4 phone, I think of what the "S" means. In other words, this line of phones is more powerful and packed with features than other Galaxy model, no-S.
When I see that a phone is a Galaxy S4 phone, I expect that offshoots to the original will have the same look and feel. Not just the form factor and TouchWiz interface, mind you, but the best-in-class performance as well.

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